Исследование: промо-акции, скидки, бандлы и т.д

@ikoshkin I know that I’m not supposed to write in english but the topic is really important for me and I don’t speak russian.

  1. When I create promotions for a given brand I often want to have different prices for different products grouped in one camapign e.g. Buy XYZ Brand products with discount up to 30%.

Currently there is no way to create conditions like if product = x then bonus = y with different prices for different products within one promotion because there can be only one bonus.

It’s important because I want to have separate promotion landing page (with single url) with discounted products, so I can later generate traffic through PPC campaigns.

  1. I need to have the ability to create a promotion only for products where list_price is equal price (after caluclated discounts and applied promotions). Why is that important for me? Many of the products I sell have automatically adjusted prices based on competitors prices (external tool) and I don’t know when and how they will change.

If I create a promotion e.g. for a brand XYZ and some of the products from the brand XYZ have dynamic pricing rules then I want them to not be included in the promotion.

  1. Many of my suppliers have strict pricing policy and in order to create promotions for their products they need to be applied in the cart (I need to show regular prices in Google Shopping and price comparison engines). Right now in order to communicate the promotion to my customers I need to create 2 promotions - one for cart another one for catalogue and this promotion has bonus = 0 in order to show the counter. It would be much easier if there was only one type of promotions where you have the ability to set the rules on which product pages you want to show the promotion.

  2. I would like to be abble to automaticaly apply the discount code via url parameter. E.g. example.com/product-xyz?discount_code=1234

Why? If my suppliers have strict pricing policy then I would be able to create e.g. facebook or google ads campaign with the landing page: example.com/product-xyz?discount_code=1234 and automatically applied discounts. Then it would be only visibile to specifically targeted audience in my ppc campaigns.

  1. I would like to have a separate page in the storefront with a list of all discount codes in my store and their conditions. If I create a discount code promotion I would like to have a checkbox “Show discount code on discount code list page”.

  2. Often my customers write on live chat and negotiate special conditions for the order. Right now I ask them to place an order and leave the page when they are redirected to payment gateway. Later on I edit the order and send them the link to the order via pay by link addon.

I do this because creating separate promotion for each customer is time consuming.

I would like to have separate tab on each product page in the admin panel where I would put email address and price. When customer is in checkout and puts in his email addres then the special prices would be applied (or after registration).

Those special prices would be applicable only one time.

This way my team would have less work with checking if the order that was discussed was placed and less work with editing orders.

  1. I would like to have the option to target specific product variation group. E.g. If product variation code = xyz then …

I hope that my insights are valuable and you will not delete it (even thoug it’s in english)

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